Taking the Guesswork Out of R&D
The formula is all too familiar. You’re supposed to have a killer idea, make a product out of it, and enjoy the success. Great – except it almost never works this way. Instead, you’re highly likely to end up with an expensive dud.
Given the risks, it’s no wonder you may hesitate to make the first move.
But what if you knew beforehand that you have an idea that works? The concept might seem preposterous, but it really isn’t. Think about it:
- Unless the users want your product, there can be no viable business
- Unless there is going to be viable business, there is no point in investing in R&D
So, it all comes down to user insight. By truly understanding the needs and desires of your intended audience, you can create products and services that meet their goals – and generate viable business.
The DESIGN PUZZLE™ is a step-by-step process for user-centric ideation and design. The toolkit taps into the insights of the users, generates an in-depth understanding of their goals, and converts it into a clear formula for success.