Elevated by design
Hyster & Yale forklifts – from the smallest pallet trucks to the largest container handlers – are known for their power, reliability, safety, and ergonomics. Our design co-operation supports it all by following a premise that we share with Hyster-Yale: putting the human at the center of product development.
From Craigavon to Rotterdam
From the cramped warehouses of Northern Ireland to the vast container stacks in Europe’s largest harbour, we start by getting to know the people and their jobs. This way, we put the focus where it matters: helping people get their jobs done efficiently and safely – while enjoying every minute.
Built around the human
Ergonomics is key in vehicle design. We use our in-house prototype workshop to design and build the utility vehicles around the people who will eventually work in them. We firmly believe this to be the only way to design truly great driver environments.
Physical meets digital
We designed the cockpits and driver displays for maximal efficiency and comfort – even in the most demanding applications. The spacious cockpit is easy to enter and has the essential controls within easy reach. The adaptive display provides on-time access to information and functions.