White paper on systematic & creative innovation

“Creativity is imagination. But it is also
rigor, method, reflection, pondering, and
application of the intellectual mind.
Only if we free ourselves of our fixations,
can we trigger the necessary insight
for problem solving.”

– Paolo Legrenzi

 

Where do great ideas come from? The early phases of new product innovation are often called the fuzzy front end of product development, and for good reason. Brainstorms tend to revolve around rehashed ideas, and even when the occasional, seemingly solid idea emerges, there is little evidence to back it up. Yet the decisions made in this phase are critical. Correcting them later can be costly, even impossible. That is why many hesitate to move forward, rather choosing to forever remain in an iterative and reactive mode of R&D.

The DESIGN PUZZLE™ method outlined in Edea Design’s new white paper offers a powerful, step-by-step methodology that transforms the innovation process from vague to systematic, enabling effective decision-making. The process is based on exploiting human insight, future foresight, business viability, and technological feasibility.

 

Download the white paper

The free white paper can be downloaded here.