What
Long established as a leading producer and developer, Valtra has made contribution after contribution to the world of tractors and farming. In their quest to design ever better equipment, they have partnered with design agencies who share their visions of user-centric innovation, and Edea has been a steady partner for more than 35 years.
Client: AGCO
Year: 1980 –
How
As a long term partner, Edea Design has supplied Valtra’s own teams with everything from user studies and ergonomic mock-ups to mechanical engineering and world-class surface design. Whether it has been a small ideation workshop or a complex mechanical headache, we have always been prepared to tackle problems and create solutions together.
Services: Everything you need to make the world’s best tractor
Designed for the driver
Together with Valtra, we share the same driver-first philosophy. Project after project, our design co-operation delivers vehicles that are known for their unparalleled working comfort and efficiency.
A spacious cockpit, an excellent driving position, large windows, and a curved bonnet ensure unobstructed views in all conditions. The ergonomic SmartTouch armrest gives the driver full control of the tractor.
Award-winning beauty
Over the years, Valtra tractors have won numerous design awards, not only for their striking looks, but also for their inherent usability. These include the coveted GOOD DESIGN™ award, several Golden Tractor for the Design awards, an A’Design award, and many Red Dots. At Edea, we are proud to keep playing our part in the success.
Behold The Beast
Fondly called The Beast, the Valtra Q Series tractor provides a perfect balance of human-centric usability and sheer power. It is the latest result of our decades-long and award-winning design partnership with Valtra.
Real-world prototypes
We believe that physical human interfaces can only be designed using physical prototypes. For this purpose, we use our in-house workshop to build ergonomic prototypes of our designs, ensuring their optimal functionality and comfort in the real world.
Besides functional prototypes, we also provide Valtra with models of highest quality. Maybe you have seen some of them at exhibitions such as AgriTechnica?
Design partnership since 1985
Our design partnership with Valtra started already back in the 1980s with Valtra Mezzo.
At the turn of the millennium, we revolutionized the tractor industry together by introducing the 1st generation Valtra S model. It was the first tractor ever to feature a curved bonnet – a feature which won us several design awards and went on to became widely copied by Valtra’s competitors.
Since then, the human-centric design philosophy shared by Valtra and us has continued to create the best tractor experiences out there.