What
Logoa sought to improve the accessibility of their signage and wayfinding products, to make the experience better and more reliable for everyone. Following the core principles of inclusive design, wayfinding elements like symbols, colors and textures needed to take into account the diverse requirements of the population, while maintaining a high design quality.
Client: Logoa
Year: 2021
How
Edea conducted field research and user studies to build a solid understanding of the various user needs and challenges. We then turned this into applicable guidelines and specific wayfinding designs that could both be immediately implemented and used as comprehensive references for future product development.
Services: User Studies, Journey Mapping, Icon and Wayfinding Design
First-hand knowledge
Designing a great solution requires profound user insight. We know this to be true for all problems; we know it to be especially true when designing solutions for the disabled. That is why we joined these people to truly understand the everyday challenges they face.
Symbols & guidelines
Based on our findings, we co-designed Logoa’s accessibility guidelines for clarity of symbolism, colors, contrast, and readability. This way, they do not only serve those with visual impairments – they work better for everyone.
For a world that belongs to everyone
It’s a world of challenges for the disabled. Together with Logoa, we joined the people who have to face these issues daily. Our aim: to co-design solutions that help organizations develop their spaces for maximum accessibility.