Design is a profitable investment
Investing in design at the beginning of the project pays off when the product is designed to meet user needs and strengthen the brand’s identity, differentiating it from competitors. Additionally, the product should be cost-effective to manufacture.
Design creates products that not only fulfill users’ concrete needs but also deepen the interaction between users and products. Visually appealing and practical products stand out from competitors, reinforcing the brand’s identity. By investing in design at the early stages of the project, a company can achieve long-term benefits such as customer loyalty and a positive brand image.
User-friendly design enhances attractiveness
The first impression is crucial, as design defines the key features and functions of the product. When user-friendliness is the focus, it makes the product more attractive in the market and increases its value. User-centered design improves the user experience, thereby strengthening a positive brand image. A successful user experience fosters customer loyalty and increases the likelihood of them recommending the products to others.
Edea has strong experience in user-centered identification of innovation opportunities and the development of successful products and services. You can find more on this topic in, among other places, this article.
Recognizable design stands out in the market
Different brands adopt specific colors, shapes, and functions. Design aims for unique and recognizable features that appeal to users and create distinctive characteristics for the brand. Recognizability helps the brand stand out from competitors, and a consistent appearance helps consumers identify and remember the brand more easily.
Design can build a strong brand identity that supports the brand message and values, enhancing customer trust and interest in the brand.
Perhaps you also recognize iLOQ’s products? We have given iLOQ’s smart locks, keys, chip-based tags, and turning handles a form that corresponds to their smooth operation.
Design plays a role in a company’s responsibility
Through design, a company can reinforce its commitment to sustainability by emphasizing durability and ecological considerations. Responsible design takes into account the entire product lifecycle, leading to significant cost savings for the company in the long run. Sustainable and eco-friendly design solutions can have a significant impact on the company’s reputation and brand. With more sustainable product options, a company can increase its competitiveness and reach new customers.
Edea has been designing products for Molok for almost two decades, enabling intelligent waste recycling. The products are designed following the principles of sustainable development. Read more about how sustainability and repairability are considered in design through this link.
Optimized design production process
In the design phase, mass production needs and opportunities are considered without compromising the practicality of the product. Taking mass production into account influences the design, as the product shapes must be simple and easily manufacturable. Important aspects include product materials, production processes, and technical requirements.
It’s been almost 50 years since we started our design collaboration with Oras. Oras faucets and showers are an example of combining design and production process optimization. Key principles for our collaboration have always been that the products are durable, long-lasting, and easy to maintain.
Design gives the company opportunities for innovation and development, but at the same time, it must consider the cost-effectiveness of the entire production process to ensure the competitiveness of products in the market. At Edea, we have created thousands of products that stand the test of time. Explore Edea’s projects.
Do you have a project or perhaps an idea in mind that you would like to discuss? Contact us!